FOR ORGANIZATIONS
Customer Loyalty Consulting
It is five times cheaper to keep a customer than to get a new one. And referrals from loyal customers, aka word of mouth, are the most effective form of marketing there is. Are you ready to grow your business by increasing loyalty in your customer base?
I’ve been researching, writing and helping clients grow their customer loyalty for the last 20 years. I coined the term “customer evangelism” with my first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. And I pioneered the concept of online loyal engagement with my research on the 1% Rule from my book, Citizen Marketers: When People are the Message. My book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics has changed the way companies think about building a community of passionately loyal customers.
Let’s get started on building more loyalty in your customer base!
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We’ll find what program works best and start working!