The Keynote Experience
Jackie knows that when you hire a speaker, you are looking for someone who can teach your audience new ways to work but also inspire them to make it happen. She believes that a keynote is not a talk done behind a lectern, but instead an interactive experience with your audience. She engages your audience with stories and lessons, often taking a hand held mic into the crowd and getting commentary from them. Jackie breaks the “fourth wall” by talking with your audience, not at them.
Where Jackie’s Spoken
Jackie has spoken at hundreds of conferences, company events, and association meetings. She works closely with event organizers to customize her presentation so it matches the needs, challenges and language of the audience and its industry.
Here’s a partial list of some of the company events at which she has delivered keynotes or workshops:
Loyalty Lessons from Lady Gaga
It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.
Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the strategies businesses can apply in an engaging and interactive presentation based on the research from her new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. They include:
- Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
- Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
- Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking.
Creating Customer Evangelists
It’s the holy grail of marketing: customers who evangelize your product or brand to friends, colleagues and family with authentic emotion and conviction. They are customers who put their own reputations on the line and have nothing to gain except, perhaps, happiness from helping someone discover the joy of your brand. Recognizing and finding these elite customers who power your sales is a challenge for almost any organization. The cultural meme of “customer evangelism” that authors Jackie Huba and Ben McConnell conceptualized in their book best-selling book Creating Customer Evangelists has spread to hundreds of organizations around the world that use it as a barometer of their marketing efforts. This entertaining and provocative presentation shares convincing evidence of why customer evangelists matter and how organizations can attract more of them using the right strategies and tactics.
- The correlation between customer evangelism and revenue growth
- The 7 clues to understanding who your evangelists are
- The 6 strategies to creating more of them create and embrace their evangelists
- Examples of how innovative companies today are nurturing and growing their customer evangelists
The One Percenters
Who are the One Percenters? They are a business’ most loyal, most engaged customers. This core group of customers, in general, makes up about one percent of a customer base. These are the fanatical customers who spread the word about your product, create online content and fan art, and organize other customers to collaborate online. Customer loyalty expert Jackie Huba will explain how this 1% is may be very small part of the customer base, yet they have enormous influence in helping the business grow and recruiting new customers, online and offline.
- Implications of focusing on customer acquisition to the detriment of existing customer loyalty
- Finding your One Percenters
- Best practices for engaging your One Percenters
- Examples of how leading companies are building programs to connect with their One Percenters
Word of Mouth: The Most Effective Marketing in an Advertising-Drenched World
How do companies compete in a marketplace where the typical American is exposed to 5,000 advertising messages per day? Jackie Huba presents a framework for building a brand or company that’s worth talking about, from having the right purpose and values to developing the kind of story that people will easily understand and spread. Word of mouth that builds brands isn’t based on stunts and gimmicks; it’s based on a company demonstrating its buzzworthy values through the product/service experience. With inspiring and relevant examples, this presentation is the motivation for companies to start doing more of the right things that get customers talking.
- The cost of acquiring customers through traditional advertising
- Why word of mouth is the best indicator of revenue growth
- How a well-defined purpose creates its own advertising
- The elements of a brand or company story that spread
- How companies in various industries create word of mouth for their company
“You ROCKED it. Best speaker session we’ve had to date – and we’ve had some top speakers come to Dell. Thank you for your energy, passion, analogies, and insights on how Dell can be more focused on the customer and delivering to our 1 Percenters.” –Liz Bullock Brown, Dell
“Jackie is a dynamic and entertaining speaker, who delivers a wealth of incredible content with humor and style. I have been a fan of her writing and insights for years, but she truly brought it all to life (and brought down the house) at our recent WOMMA Summit in Las Vegas.” –Suzanne Fanning, President of the Word of Mouth Marketing Association (WOMMA)
“Thank you for keynoting our conference. It was a smashing success starting with your amazing presentation!” –Kiran Balladin, Canadian Marketing Association
“The information and insights you shared at our sales meeting were both interesting and inspiring. You gave our salespeople a renewed hands-on focus toward their customer communications. And your preparation was very thorough. It was impressive how you were able to relate to our brokers in their industry vernacular, and to speak to their situations knowledgeably.” –Ron Brown, vice president of Foodservice Sales, C. H. Guenther/Pioneer
“The feedback we got on your presentation was sensational, and we're evangelizing about you already. Whoever invites you [to speak] is getting someone who does their homework and delivers big time.” –Nora Nealis, executive director, National Cleaners Association
“Your presentation was absolutely perfect for the audience and the occasion. It had something for everyone, which was one of my goals for the series. You inspired several to sign up for the rest of the series, and the unsolicited feedback we've received so far calls your presentation 'the best program CABLE has ever had.'” –Karen Williams, president, CABLE
“Jackie was a consummate professional, came well prepared -- even conducted pre-event interviews with attendees -- and delivered a great presentation that people loved. I strongly recommend her.” –Bill Lee, president, Customer Reference Forum
“Thank you for a great presentation. Nothing but rave reviews from attendees and staff. You got the audience involved from the beginning; attendees connected immediately and stayed rapt throughout the conversation. You were fantastic!” –John Capotosto, conference planner, American Bankers Association
“In the six years we've been having her speak at our events, Jackie has consistently delivered timely, insightful and entertaining thought leadership to audiences of CMOs and senior marketers from major brands around the country.” –Keith Berlin, General Manager, The CMO & Digital Collective