Jackie Huba

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Articles

Forbes “Turning Detractors Into Loyalists: An Interview With Alamo Drafthouse CEO Tim League”
Forbes “Beyoncé Uses Only Word Of Mouth To Market Surprise New Album”
Wall Street Journal “May the Best Diva Win: Inside the Gaga-Katy-Miley-Lorde Race”
Forbes “How Lady Gaga Co-Markets New Album ARTPOP With Diehard Fans”
CNN “What Lady Gaga can teach you about being the best at work”
Forbes “Brand Your Best Customers To Create More Loyalty”
Publishers Weekly Review of Monster Loyalty
Forbes “Building Loyalty The Lady Gaga Way: Focus On 1% Of Your Customers”
Wall Street Journal “Let the Seller Beware,” a review of Citizen Marketers

The New York Times 

“Brands, blogs and business buzz” 

U.S. News and World Report 

“Preaching about your products”
The New York Times “Three Authors Offer Entrepreneurs a Short List of Required Reading”
U.S. News and World Report “Spreading the Word”
Inc. “A Just Cause: Creating Emotional Connections With Customers”
Advertising Age “Understanding the 1% Who Influence the Rest of Us”
Advertising Age “How to Weather a Twitterstorm”
PC World “How to Gripe (Effectively) Online”
EXHIBITOR Magazine “Customer Evangelists: Spreading the Word”