Jackie Huba

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Articles

Forbes “Beyoncé Uses Only Word Of Mouth To Market Surprise New Album”
Wall Street Journal “May the Best Diva Win: Inside the Gaga-Katy-Miley-Lorde Race”
Forbes “How Lady Gaga Co-Markets New Album ARTPOP With Diehard Fans”
Forbes “Brand Your Best Customers To Create More Loyalty”
Publishers Weekly Review of Monster Loyalty
Wall Street Journal “Let the Seller Beware,” a review of Citizen Marketers

The New York Times 

“Brands, blogs and business buzz” 

U.S. News and World Report 

“Preaching about your products”
The New York Times “Three Authors Offer Entrepreneurs a Short List of Required Reading”
U.S. News and World Report “Spreading the Word”
Inc. “A Just Cause: Creating Emotional Connections With Customers”
Advertising Age “Understanding the 1% Who Influence the Rest of Us”
Advertising Age “How to Weather a Twitterstorm”
PC World “How to Gripe (Effectively) Online”
EXHIBITOR Magazine “Customer Evangelists: Spreading the Word”