| Fast Company |
“What Lady Gaga Can Teach You About Creating a Following” |
| Forbes |
“Lessons From The Hotel That Fines Customers $500 For Negative Online Reviews” |
| Forbes |
“Turning Detractors Into Loyalists: An Interview With Alamo Drafthouse CEO Tim League” |
| Forbes |
“Beyoncé Uses Only Word Of Mouth To Market Surprise New Album” |
| Wall Street Journal |
“May the Best Diva Win: Inside the Gaga-Katy-Miley-Lorde Race” |
| Forbes |
“How Lady Gaga Co-Markets New Album ARTPOP With Diehard Fans” |
| CNN |
“What Lady Gaga can teach you about being the best at work” |
| Forbes |
“Brand Your Best Customers To Create More Loyalty” |
| Publishers Weekly |
Review of Monster Loyalty |
| Forbes |
“Building Loyalty The Lady Gaga Way: Focus On 1% Of Your Customers” |
| Wall Street Journal |
“Let the Seller Beware,” a review of Citizen Marketers |
| The New York Times |
“Brands, blogs and business buzz” |
| U.S. News and World Report |
“Preaching about your products” |
| The New York Times |
“Three Authors Offer Entrepreneurs a Short List of Required Reading” |
| U.S. News and World Report |
“Spreading the Word” |
| Inc. |
“A Just Cause: Creating Emotional Connections With Customers” |
| Advertising Age |
“Understanding the 1% Who Influence the Rest of Us” |
| Advertising Age |
“How to Weather a Twitterstorm” |
| PC World |
“How to Gripe (Effectively) Online” |
| EXHIBITOR Magazine |
“Customer Evangelists: Spreading the Word” |
