Author Jackie Huba is an evangelist for customer loyalty. All of her books have at their heart helping companies understand why customers love companies and how to engage these core loyal customers.
Jackie’s first book (co-written with Ben McConnell in 2003), Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world.
Her second book (co-written with Ben McConnell in 2007), Citizen Marketers: When People are the Message, documents the emerging world of social media and how brands should begin to embrace a participatory culture. Besides being widely used at companies as an introduction to social media, Citizen Marketers has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations.
Her new solo effort, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, was released May 2, 2013.