Bestselling author Jackie Huba has spent most of her career challenging people to reveal the best in themselves. She challenged marketers to raise the bar on customer relations with three books on customer loyalty, including her most recent book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.
She coined the term “customer evangelism” in her first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her second book, Citizen Marketers: When People are the Message, was one of the first books to document the emerging world of social media and how brands should begin to embrace a participatory culture.
Jackie is also helping women build confidence, take risks and live more fearlessly by harnessing the transformative art of drag. Through her research, she has found that the process that drag queens use to transform into bold, female personas for the stage also works to shape the personas we “perform” in everyday life. Jackie discovered this first hand by creating and performing as a female drag character for the stage, as well as interviewing many of the worlds top drag queens. Jackie has led corporate and public workshops to help people create and explore their own confident and courageous drag characters and channel this fierceness when they need it every day situations. Her new book on this topic, Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, is due out August 2016.