Jackie Huba

How high will you fly in 2013?

Seth Godin wants you to fly closer to the sun.  As a marketer, I’ve been inspired over the years by Seth’s advice on permission marketing, being a Purple Cow, building a tribe and other customer-related activities. In recent years, I’ve watched Seth morph from marketing guru to the “Oprah of Business.” Seth wants us to […]

8 things I learned at Dell World 2012

Last week I was at Dell World 2012, the company’s annual customer and partner conference, attended by over 6,200 people from around the world in Austin, Texas. I was given a press pass by Dell and was able to chat with company executives about the latest iniatives in social business and customer experience. I also was a […]

11 nuggets of wisdom from Apple CEO Tim Cook

Tim Cook has been in the Apple CEO job for 16 months and Businessweek sat down with him for a extensive interview. The article is quite long but worth the read. Here’s my Cliff Notes version of the wisdom he imparted: “In creating these great products we focus on enriching people’s lives—a higher cause for […]

The making of a word of mouth-worthy keynote: WOMMA Summit 2012

“Give them something to talk about.” That’s one of the lessons from Lady Gaga that I shared in my keynote, based on my upcoming book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics (formerly Monster Business) (May 2013), at the WOMMA Summit earlier this week in Las Vegas. It’s also something I tried to […]

Preview of my keynote at upcoming WOMMA Summit

I'm a long-time supporter of the Word of Mouth Marketing Association (WOMMA). It is the premier community of marketers focused on word of mouth marketing. I was on the very first board back in 2006.I an honored to be doing a keynote for their annual Summit again. Here's a preview of my talk which is based […]

My new book: Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics

I want to tell you about a new project I have been working on. After coauthoring two books on customer loyalty, I have decided to write another one, this time as a solo effort and from an angle that you wouldn’t expect. The new book is called Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.  […]

5 types of social media strategies

The awesome marketing cartoonist Tom Fishburne’s commentary on social media strategies: It’s important to consider not just the merits of social media in general but also how social media can be used in particular. Social media is not a magic bullet. It’s an enabler. Social media won’t make an antisocial brand suddenly social. But it […]

How to ride a meme to create word of mouth

Ann Handley is not impressed. Ann is the Chief Content Officer for MarketingProfs and yesterday she starred in 10 photos posted to company’s Facebook page. The photos were a takeoff on the “McKayla is not impressed” meme that parodied US Olympic gymnast McKayla Maroney’s hilariously sour expression after settling for a silver medal in the women’s […]

Dell Customer Service Think Tank Recap

This past Monday in Austin, I moderated a Customer Service Think Tank that was hosted by Dell. Companies such as Intuit, Citrix, Nationwide and Wells Fargo as well as customer experience experts Liz Strauss, Becky Carroll, and Susan Abbott were in attendance. We discussed challenges and best practices in social service, internal issues, mobile, tools and technology, […]

Tune in to the Dell Customer Service Think Tank, Mon 6/25

If you want to get the latesting thinking, best practies, and trends in Customer Service, Dell will be livestreaming a Think Tank that will be held in Austin this Monday. I will be moderating an esteemed group of customer service practitioners from various companies, such as Intuit, Citrix, Nationwide and Wells Fargo as well as customer […]