Jackie Huba

7 things you didn't understand about @LadyGaga's #VMA performance, unless you are a Little Monster

“What the heck are these blue balls in Lady Gaga’s MTV Music Video Awards peformance Sunday night?” That’s the question I got emailed this week from a friend of mine. Since I wrote a book about how Lady Gaga built her loyal fan base, he thought I would know. Well, this confusion from my friend is a classic Gaga technique for […]

Influencers vs. brand advocates: confuse them at your own peril

Marketers are looking to get more word of mouth for their products and services and are investigating building influencer and advocate programs. Before you do this, it’s imperative to know the difference between influencers and advocates as I find they are often confused by marketers. Influencer campaigns can be good for short term buzz. But […]

Bruno Mars makes fans feel like rock stars

Billed as the “first ever Instagram music video made by YOU!” Bruno Mars is featuring fans dancing to his hit “Treasure” in a new website called TreasureDance.com. The site looks for videos posted with the hashtag #TreasureDance on Instagram, takes the newest 100 videos and places them in a random sequence alongside Bruno Mars’s preexisting […]

How to go Beyond Humanizing your Brand

The following is a guest post from my friend Jay Baer, based on his new book, Youtility: Why Smart Marketing is About Help not Hype. Consumers are being subjected to an invitation avalanche, with every company of every size, shape, and description asking people to like them, follow them, friend them, click, share, and +1 them. […]

July #MonsterLoyalty book tour events in Chicago and Portland

Just wanted to let you know about two July book tour events for my new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. For both events, I will be doing a 60-minute presentation on the book concepts and all attendees will get a signed copy of the book. July 11, Chicago: The good folks […]

Word-of-mouth marketing: control is futile

Even today, marketers are still trying to control the conversation customers have about their brand. Give it up. With social media acting as a word-of-mouth jetstream, it’s impossible to make sure people are on “brand message” when they talk about you to friends and family. We can only hope to create products and brands that […]

The best customer service is invisible

I am huge fan of Nordstrom. They have famed customer service and that is one of the reasons why I shop there. But even I was surprised by this. Last week I was shopping at Nordstrom and bought merchadise at a few departments. The strip on my Nordstrom VISA card had apparently stopped working because […]

#MonsterLoyalty book tour and other speaking events

Hi there!   Here’s my speaking schedule including book tour events. If you live in one these cities, I looking forward to seeing you!! May 8: Austin – book tour event (private) May 10: Orlando – book tour event (private) May 21: Chicago – WOMMA WOMM-U Conference. Use my discount code WUSpeak50 to get $50 off registration. […]

The winners of the Monster Loyalty pre-order giveaway are….

Thanks to all who participated in the Monster Loyalty pre-order giveaway by purchasing a book before launch. The winners are:   1st PRIZE:  Joey Coleman, Chief Experience Composer at Design Symphony 5 copies of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics 2 Lady Gaga art prints by rock and roll pop artist Kii Arens, signed and numbered […]

Monster Loyalty is now available!

I am excited to announce that Monster Loyalty is now available! This is a book that I am extremely excited about because it argues that Lady Gaga didn’t become the success she is today based solely on her talent. She did so by engendering immense loyalty from her fans – not just through her music – but through […]