The story of the Hudson-New York based Union Street Guest House fining customers for negative online reviews went viral yesterday after two media outlets shared the story. Read my Forbes.com article about the lessons learned from this social media fail.
As you probably know, my book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was released in May 2013. I spent five years studying Lady Gaga’s strategies for building a fanatical customer/fan base that will sustain her business for years to come. I was not able to interview her directly while I was writing as she was […]
Small brands don’t have the budget for television ads, even local ones. But who needs a TV ad budget, when you have YouTube. On YouTube, there no censors (mostly) and creativity is what causes videos to spread. Check out these two fantastic videos of businesses you’ve probably never heard of. Hello Flo, a company that […]
I am a current (and long-time) MINI owner, and the car company sent me this in the mail today: foldable speakers and a thank you note (see pic below). Here’s some of the what the card said: Dear MINI Motorer: Do you know how much we appreciate your loyalty? (No? We can hum a few […]
Click here to read my latest Forbes.com column about Austin legend Tim League, CEO of Alamo Drafthouse theaters. Tim is a fanatic about the customer experience. He uses the Net Promoter system to get customer feedback and makes sure his theaters are worth talking about.
Last night, Lady Gaga released the much-anticipated video for the next single off of her ARTPOP album, “G.U.Y.” In Gaga fashion, the video is seven minutes long (eleven minutes, if you count the music over the scrolling credits). It’s her longest video to date, even longer than the “Telephone” video which featured Beyonce. It’s chock-full […]
Many of us know Emanuel Rosen as the author of the groundbreaking word of mouth book, The Anatomy of Buzz. It’s been a while since we have heard from Emanuel but I’m excited to say that he’s just released a new book, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information. Emanuel has […]
You know those lame people who post on social media begging you to vote for something or other. Ugh…I’ve just become one of those people. I’m honored that my book Monster Loyalty has been shortlisted by Expert Marketer Magazine for marketing book of the year! But I need votes for it to be #1. If […]
Now in its 14th year, the Edelman Trust Barometer tracks the level of trust and credibility of organizations and governments around the world. This year’s Trust Barometer surveyed more than 33,000 respondents across 27 countries including Singapore, making it the most robust exploration of trust worldwide. One question I check every year is “who do […]
Denise Lee Yohn is the author of the new book, What Great Brands Do, which illustrates how the world’s greatest brands have elevated brand-building from a niche marketing function and use their brand as a strategic management tool that guides every aspect of their business. I asked Denise a few questions about the book and here’s our […]