Jackie Huba

Starbucks get back to its roots in new campaign


Howard Schultz’s vision for Starbucks when he joined the coffee chain in 1983, was for it to be a place for conversation and a sense of community, a “third place” between work and home. Over the years, Starbucks marketing has gotten away highlighting this higher purpose. However, Starbucks just released a terrific new web video entitled “Meet […]

A neat thing happened at my keynote last week…..


Last week, I did a keynote talk for the IncentiveWorks conference in Toronto After seeing my talk (based on my book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics), one of the attendees, told me through tears, that for the first time ever, she understood her twin sons’ love for Lady Gaga. Her sons, now 19, are both […]

Join me at the Greenleaf Author Summit Sept 25-26 in Austin


Questions about publishing? Need advice on your book project? Join me at the Greenleaf Author Summit in Austin September 25-26. I’ll be speaking on how to build a loyal following like Lady Gaga, based on my latest book Monster Loyalty.  Use code JHuba for to get 33% off tickets. More info here.   

Lessons from the hotel that fines customers $500 for negative online reviews


The story of the Hudson-New York based Union Street Guest House fining customers for negative online reviews went viral yesterday after two media outlets shared the story. Read my Forbes.com article about the lessons learned from this social media fail. 

I met Lady Gaga and here’s her advice for you

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As you probably know, my book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was released in May 2013. I spent five years studying Lady Gaga’s strategies for building a fanatical customer/fan base that will sustain her business for years to come. I was not able to interview her directly while I was writing as she was […]

Lesser-known brands creatively use video to promote their businesses


Small brands don’t have the budget for television ads, even local ones. But who needs a TV ad budget, when you have YouTube. On YouTube, there no censors (mostly) and creativity is what causes videos to spread. Check out these two fantastic videos of businesses you’ve probably never heard of. Hello Flo, a company that […]

MINI drives sales by engaging current loyal customers


I am a current (and long-time) MINI owner, and the car company sent me this in the mail today: foldable speakers and a thank you note (see pic below). Here’s some of the what the card said: Dear MINI Motorer: Do you know how much we appreciate your loyalty? (No? We can hum a few […]

Turning Detractors Into Loyalists: An Interview With Alamo Drafthouse CEO Tim League


Click here to read my latest Forbes.com column about Austin legend Tim League, CEO of Alamo Drafthouse theaters. Tim is a fanatic about the customer experience. He uses the Net Promoter system to get customer feedback and makes sure his theaters are worth talking about.

Don’t understand Lady Gaga’s 7-minute “G.U.Y” video? A fan breaks it down


Last night, Lady Gaga released the much-anticipated video for the next single off of her ARTPOP album, “G.U.Y.” In Gaga fashion, the video is seven minutes long (eleven minutes, if you count the music over the scrolling credits). It’s her longest video to date, even longer than the “Telephone” video which featured Beyonce. It’s chock-full […]

Q&A with Emanuel Rosen, author of the new book Absolute Value


Many of us know Emanuel Rosen as the author of the groundbreaking word of mouth book, The Anatomy of Buzz. It’s been a while since we have heard from Emanuel but I’m excited to say that he’s just released a new book, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information. Emanuel has […]