Jackie Huba

Gaining loyalty: sometimes it’s as simple as responding when a customer reaches out

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                  From CBS Sports: Cade Pope, a 12-year old NFL fan, sent a letter to the owner of each of the NFL’s 32 teams about two weeks ago, asking for help deciding which team he should become a fan of. He has received only one response to […]

Give your loyalists something to hashtag about


Maker’s Mark, the handmade whisky brand from Loretto, Kentucky, has one of the best loyalty programs I’ve seen. Since 2001, they have been connecting with their loyal fans through their Ambassador program. When customers sign up to be an Ambassador, they get a welcome kit that contains custom business cards with their name on them, […]

STUDY: Outstanding customer service = more $$ and more word of mouth


Want to get more people talking about your company? Don’t hire “influencers.” Instead offer amazing, blow-your-mind service instead. A new survey from American Express finds that outstanding service prompts customers to open both their wallets and their mouths. The survey finds: More than two thirds of American consumers say they’re willing to spend 14% more on […]

Watch my Q&A webcast on Monster Loyalty with Lithium CEO Katy Keim


I had a great time at Lithium Technologies a few weeks ago doing a Q&A webcast with CMO Katy Keim talking about Monster Loyalty and how brands can create a passionate community of customers like Lady Gaga. I love Katy: she is smart, funny and should have her own talk show. Lithium is a fun group of folks […]

Live Video Webcast 10/9/14 with Lithium on Monster Loyalty


On Thursday, October 9, 2014, I’ll be doing a live video webcast featuring a conversation with Lithium CMO Katy Keim discussing all things Gaga. Listen as we explore Lady Gaga’s fan philosophy and provide valuable insight to the lessons any business can leverage. Why investing in your superfans has long-term benefits. How to connect with customers […]

Starbucks get back to its roots in new campaign


Howard Schultz’s vision for Starbucks when he joined the coffee chain in 1983, was for it to be a place for conversation and a sense of community, a “third place” between work and home. Over the years, Starbucks marketing has gotten away highlighting this higher purpose. However, Starbucks just released a terrific new web video entitled “Meet […]

A neat thing happened at my keynote last week…..


Last week, I did a keynote talk for the IncentiveWorks conference in Toronto After seeing my talk (based on my book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics), one of the attendees, told me through tears, that for the first time ever, she understood her twin sons’ love for Lady Gaga. Her sons, now 19, are both […]

Join me at the Greenleaf Author Summit Sept 25-26 in Austin


Questions about publishing? Need advice on your book project? Join me at the Greenleaf Author Summit in Austin September 25-26. I’ll be speaking on how to build a loyal following like Lady Gaga, based on my latest book Monster Loyalty.  Use code JHuba for to get 33% off tickets. More info here.   

Lessons from the hotel that fines customers $500 for negative online reviews


The story of the Hudson-New York based Union Street Guest House fining customers for negative online reviews went viral yesterday after two media outlets shared the story. Read my Forbes.com article about the lessons learned from this social media fail. 

I met Lady Gaga and here’s her advice for you

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As you probably know, my book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was released in May 2013. I spent five years studying Lady Gaga’s strategies for building a fanatical customer/fan base that will sustain her business for years to come. I was not able to interview her directly while I was writing as she was […]