It may already be early in the new administration but already #TheReristance to it is providing lessons on how to quickly build a loyal following. Click HERE to read my Forbes.com article about this.
Raleigh friends, I will be seeing you on March 16 for a luncheon keynote about “Loyalty Lessons from Lady Gaga” hosted by the AMA Triangle. Here’s the description of the keynote: Learn loyalty lessons from Lady Gaga’s marketing strategy Whether or not you’re a fan of her catchy tunes or crazy outfits, Lady Gaga takes center […]
Excited to announce that I’ll be doing an hour-long talk at Social Media Week Austin on Monday, February 27 at noon at the Hideout Theatre, 617 Congress Ave. Here’s the title/description of my talk: Find Your Evangelists: How to Build a Loyal Following For Your Company, Organization or Cause When customers are truly thrilled about their experience […]
My new book, Fiercely You: Be Fabulous and Confident by Thinking like a Drag Queen is here! It’s a creative self-help guide for anyone wanting to build more confidence by learning lessons from the fierce people on the planet: drag queens! I’ve put together a brand new online HQ for everything related to the book, called […]
My forthcoming book, Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, ships August 15, 2016. We’ve gotten some amazing early praise for the book. Claire Shipman, coauthor of the New York Times bestseller The Confidence Code says, “By weaving together critical research, compelling examples, and lively storytelling, Fiercely You shows us how to […]
My upcoming book, Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, doesn’t come out until August 15 but my coauthor and I are already spreading the word about the book. To that end, we couldn’t pass up getting a booth at RuPaul’s DragCon, the annual gathering of fans of the show […]
In November 2013, I sent out an message to my email list titled “My new project may be the weirdest thing I’ve ever done.” It had one of the biggest open rates of any email I’ve ever sent out. What weird thing was I doing? I was studying to be a drag queen. Drag queens are […]
Barbara Cave Henricks and Rusty Shelton are long time PR pros. Barbara is president of Cave Henricks Communications. She has spearheaded campaigns for some of the biggest names in business today including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, and Marcus Buckingham. Rusty is the CEO of Shelton Interactive, he leads one of the […]
I’m excited to be the featured speaker at SAP’s Women’s Leadership Event at the National Retail Federation’s Big Show Conference this Sunday (1/17) in NYC. I will also be presenting on Monster Loyalty at the SAP booth (#1921) at the conference at 2pm Monday (1/18). Stop by if you are attending the conference!
I’m very excited to announce that I will be speaking at TEDxVancouver this November! It’s one of the biggest TEDx events in the world: 5,000 people in Rogers Arena, where the Vancouver NHL hockey team plays. I will be speaking on a very different topic from my previous talks. I will be speaking about how […]