My forthcoming book, Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, ships August 15, 2016. We’ve gotten some amazing early praise for the book. Claire Shipman, coauthor of the New York Times bestseller The Confidence Code says, “By weaving together critical research, compelling examples, and lively storytelling, Fiercely You shows us how to […]
My upcoming book, Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, doesn’t come out until August 15 but my coauthor and I are already spreading the word about the book. To that end, we couldn’t pass up getting a booth at RuPaul’s DragCon, the annual gathering of fans of the show […]
In November 2013, I sent out an message to my email list titled “My new project may be the weirdest thing I’ve ever done.” It had one of the biggest open rates of any email I’ve ever sent out. What weird thing was I doing? I was studying to be a drag queen. Drag queens are […]
Barbara Cave Henricks and Rusty Shelton are long time PR pros. Barbara is president of Cave Henricks Communications. She has spearheaded campaigns for some of the biggest names in business today including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, and Marcus Buckingham. Rusty is the CEO of Shelton Interactive, he leads one of the […]
I’m excited to be the featured speaker at SAP’s Women’s Leadership Event at the National Retail Federation’s Big Show Conference this Sunday (1/17) in NYC. I will also be presenting on Monster Loyalty at the SAP booth (#1921) at the conference at 2pm Monday (1/18). Stop by if you are attending the conference!
I’m very excited to announce that I will be speaking at TEDxVancouver this November! It’s one of the biggest TEDx events in the world: 5,000 people in Rogers Arena, where the Vancouver NHL hockey team plays. I will be speaking on a very different topic from my previous talks. I will be speaking about how […]
Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association. She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. Her third, and brand new, book is Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine. I chatted with […]
What do smart businesses and top drag queens have in common? Focus on loyal long term customers. Ready my Forbes article here what we marketers can learn from drag queens. Yes, drag queens.
Check out my new Forbes article here featuring some smart online marketing from #DellLove and Warby Parker.
From CBS Sports: Cade Pope, a 12-year old NFL fan, sent a letter to the owner of each of the NFL’s 32 teams about two weeks ago, asking for help deciding which team he should become a fan of. He has received only one response to […]