Jackie Huba

Lesser-known brands creatively use video to promote their businesses

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Small brands don’t have the budget for television ads, even local ones. But who needs a TV ad budget, when you have YouTube. On YouTube, there no censors (mostly) and creativity is what causes videos to spread. Check out these two fantastic videos of businesses you’ve probably never heard of. Hello Flo, a company that […]

MINI drives sales by engaging current loyal customers

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I am a current (and long-time) MINI owner, and the car company sent me this in the mail today: foldable speakers and a thank you note (see pic below). Here’s some of the what the card said: Dear MINI Motorer: Do you know how much we appreciate your loyalty? (No? We can hum a few […]

Turning Detractors Into Loyalists: An Interview With Alamo Drafthouse CEO Tim League

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Click here to read my latest Forbes.com column about Austin legend Tim League, CEO of Alamo Drafthouse theaters. Tim is a fanatic about the customer experience. He uses the Net Promoter system to get customer feedback and makes sure his theaters are worth talking about.

Don’t understand Lady Gaga’s 7-minute “G.U.Y” video? A fan breaks it down

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Last night, Lady Gaga released the much-anticipated video for the next single off of her ARTPOP album, “G.U.Y.” In Gaga fashion, the video is seven minutes long (eleven minutes, if you count the music over the scrolling credits). It’s her longest video to date, even longer than the “Telephone” video which featured Beyonce. It’s chock-full […]

Q&A with Emanuel Rosen, author of the new book Absolute Value

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Many of us know Emanuel Rosen as the author of the groundbreaking word of mouth book, The Anatomy of Buzz. It’s been a while since we have heard from Emanuel but I’m excited to say that he’s just released a new book, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information. Emanuel has […]

Vote for Monster Loyalty as best marketing book

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You know those lame people who post on social media begging you to vote for something or other. Ugh…I’ve just become one of those people. I’m honored that my book Monster Loyalty has been shortlisted by Expert Marketer Magazine for marketing book of the year! But I need votes for it to be #1. If […]

Who do people trust? Peers and regular employees over the CEO

Now in its 14th year, the Edelman Trust Barometer tracks the level of trust and credibility of organizations and governments around the world. This year’s Trust Barometer surveyed more than 33,000 respondents across 27 countries including Singapore, making it the most robust exploration of trust worldwide. One question I check every year is “who do […]

Q&A with the author of new book, What Great Brands Do

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Denise Lee Yohn is the author of the new book, What Great Brands Do, which illustrates how the world’s greatest brands have elevated brand-building from a niche marketing function and use their brand as a strategic management tool that guides every aspect of their business. I asked Denise a few questions about the book and here’s our […]

Beyoncé Uses Only Word Of Mouth To Market Surprise New Album

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Click here to read my Forbes.com column on how Queen Bey changed the way blockbuster albums are marketed: no $$, just word of mouth.  Photo credit: Mason Poole

Why are companies focused more on customer acquisition vs. retention?

Marketoonist Tom Fishburne sums up what I believe is the biggest mistake marketers make: focusing on acquiring new customers as the expense of existing customers. We all know it costs five times more to attract a new customer than to retain an existing customer. According to Bain, a 5% increase in customer retention can increase a […]