In November 2013, I sent out an message to my email list titled “My new project may be the weirdest thing I’ve ever done.” It had one of the biggest open rates of any email I’ve ever sent out. What weird thing was I doing? I was studying to be a drag queen. Drag queens are […]
Barbara Cave Henricks and Rusty Shelton are long time PR pros. Barbara is president of Cave Henricks Communications. She has spearheaded campaigns for some of the biggest names in business today including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, and Marcus Buckingham. Rusty is the CEO of Shelton Interactive, he leads one of the […]
I’m excited to be the featured speaker at SAP’s Women’s Leadership Event at the National Retail Federation’s Big Show Conference this Sunday (1/17) in NYC. I will also be presenting on Monster Loyalty at the SAP booth (#1921) at the conference at 2pm Monday (1/18). Stop by if you are attending the conference!
I’m very excited to announce that I will be speaking at TEDxVancouver this November! It’s one of the biggest TEDx events in the world: 5,000 people in Rogers Arena, where the Vancouver NHL hockey team plays. I will be speaking on a very different topic from my previous talks. I will be speaking about how […]
Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association. She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. Her third, and brand new, book is Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine. I chatted with […]
What do smart businesses and top drag queens have in common? Focus on loyal long term customers. Ready my Forbes article here what we marketers can learn from drag queens. Yes, drag queens.
Check out my new Forbes article here featuring some smart online marketing from #DellLove and Warby Parker.
From CBS Sports: Cade Pope, a 12-year old NFL fan, sent a letter to the owner of each of the NFL’s 32 teams about two weeks ago, asking for help deciding which team he should become a fan of. He has received only one response to […]
Maker’s Mark, the handmade whisky brand from Loretto, Kentucky, has one of the best loyalty programs I’ve seen. Since 2001, they have been connecting with their loyal fans through their Ambassador program. When customers sign up to be an Ambassador, they get a welcome kit that contains custom business cards with their name on them, […]
Want to get more people talking about your company? Don’t hire “influencers.” Instead offer amazing, blow-your-mind service instead. A new survey from American Express finds that outstanding service prompts customers to open both their wallets and their mouths. The survey finds: More than two thirds of American consumers say they’re willing to spend 14% more on […]