Jackie Huba

Keynote at 3/16 AMA Triangle March luncheon on Monster Loyalty

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Raleigh friends, I will be seeing you on March 16 for a luncheon keynote about “Loyalty Lessons from Lady Gaga” hosted by the AMA Triangle. Here’s the description of the keynote:

Learn loyalty lessons from Lady Gaga’s marketing strategy

Whether or not you’re a fan of her catchy tunes or crazy outfits, Lady Gaga takes center stage with her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. In our March luncheon, you will learn how focusing on word-of-mouth marketing and emotional connections can apply to your business strategies.

Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success in an engaging and interactive presentation based on the research from her book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.
B2B and B2C Takeaways:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking.

You’ll feel inspired to lead with values, create conversations to get people talking, and build your own superfan base just like Lady Gaga, but without the meat dress!

Registration info here. 

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