Raleigh friends, I will be seeing you on March 16 for a luncheon keynote about “Loyalty Lessons from Lady Gaga” hosted by the AMA Triangle. Here’s the description of the keynote:
Learn loyalty lessons from Lady Gaga’s marketing strategy
Whether or not you’re a fan of her catchy tunes or crazy outfits, Lady Gaga takes center stage with her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. In our March luncheon, you will learn how focusing on word-of-mouth marketing and emotional connections can apply to your business strategies.
Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success in an engaging and interactive presentation based on the research from her book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.
B2B and B2C Takeaways:
You’ll feel inspired to lead with values, create conversations to get people talking, and build your own superfan base just like Lady Gaga, but without the meat dress!
Registration info here.