Want to get more people talking about your company? Don’t hire “influencers.” Instead offer amazing, blow-your-mind service instead. A new survey from American Express finds that outstanding service prompts customers to open both their wallets and their mouths. The survey finds:
On the flip side, if you have horrible service, the study finds that people will talk about you even more. 60% of respondants said they always share bad service experiences and they tell nearly three times as many people (an average of 21 people vs. 8 people who talk about good service).