I had a great time at Lithium Technologies a few weeks ago doing a Q&A webcast with CMO Katy Keim talking about Monster Loyalty and how brands can create a passionate community of customers like Lady Gaga. I love Katy: she is smart, funny and should have her own talk show. Lithium is a fun group of folks as evidenced by Rich Reilly who kicks of the webcast in a Lady Gaga-like blond wig!
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