Jackie Huba

Starbucks get back to its roots in new campaign

Howard Schultz’s vision for Starbucks when he joined the coffee chain in 1983, was for it to be a place for conversation and a sense of community, a “third place” between work and home. Over the years, Starbucks marketing has gotten away highlighting this higher purpose.

However, Starbucks just released a terrific new web video entitled “Meet Me at Starbucks” that gets back to this heritage. The video was shot in Starbucks stores in 28 countries in the same day and shows touching and humorous moments of people using the stores as a place to connect. Well done!

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