Jackie Huba

Influencers vs. brand advocates: confuse them at your own peril

Marketers are looking to get more word of mouth for their products and services and are investigating building influencer and advocate programs. Before you do this, it’s imperative to know the difference between influencers and advocates as I find they are often confused by marketers.

Influencer campaigns can be good for short term buzz. But don’t ignore the fact that brand advocates, or customer evangelists as I would call them, are an investment in loyalty that pays dividends in the long term. 

Here’s a terrific infographic from the good folks at Zuberance and Convince and Covert on the difference between influencers and brand advocates. 


Leave a Reply