Billed as the “first ever Instagram music video made by YOU!” Bruno Mars is featuring fans dancing to his hit “Treasure” in a new website called TreasureDance.com. The site looks for videos posted with the hashtag #TreasureDance on Instagram, takes the newest 100 videos and places them in a random sequence alongside Bruno Mars’s preexisting music video for Treasure, according to OKFocus, the agency who developed the site.
This is a great way to connect with loyal Bruno Mars fans would are loving the possibility of being part of the video. Also this is terrific word-of-mouth marketing as the fans now are telling lots of other people about being part of the site.
Oh and BTW, watch the video at your own risk. “Treasure” will be stuck in your head all day.
[Hat tip: Craig Fleishman]