Jackie Huba

Word-of-mouth marketing: control is futile


Even today, marketers are still trying to control the conversation customers have about their brand. Give it up. With social media acting as a word-of-mouth jetstream, it’s impossible to make sure people are on “brand message” when they talk about you to friends and family. We can only hope to create products and brands that people want to evangelize and then join in the conversation.

I love this cartoon from my friend and “marketoonist” Tom Fishburne. Click here for his post on what happened when the Kentucky Department of Tourism tried to control the message about their brand.

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