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A new study from Forrester shows that online content in the form of product or brands reviews is trusted by 70% of U.S. consumers. Not suprising but it adds to the voluminous set of resarch showing that word of mouth continues to be the most trusted form of advertising.
Least trusted? Text messages from brands. Only 9% of people believe what is being sent to their iPhones. Time to rethink your mobile strategy?