Readers of this blog have been hearing about my upcoming book about Lady Gaga’s loyalty lessons since last fall. A lots has changed in the last few months and I can finally announce some new news.
The book has a new publisher, a new title, a new cover and a new availability date. My initial plan was to self-publish my book on Lady Gaga’s loyalty lessons for creating a passionate fan base. I soft-launched the book at the WOMMA conference in November. Since we last chatted, I have sold the book to Portfolio, one of the best business book publishers around and home to authors such as Seth Godin, Guy Kawasaki, and Don Tapscott. The new title is Monster Loyalty: How Lady Gaga Turns Followers into Fanatics and it will be available May 2. You can see the new cover below. It is now available for pre-order. More info here. I am super excited for you to read it!
P.S. News about the book tour coming soon.